The freedom that comes from riding two wheels is like no other. From the first time that you rolled past the end of the driveway, to the most recent ride on your favourite singletrack trail. The evolution of how you ride will change, but your love for the ride never should. Wade Simmons and Jesse Melamed are generational masters of our sport and are driven to push their own limits using new technologies to help ride trails in a new light.

My motivation in mountain biking has always been to find creative lines and link uber-tech sections with fluidity. Having up to this point ridden 2.3–2.5 tires for 20+ years, I know the limitations. Now with the addition of the plus tire, I find my line choices evolving and that’s awesome to me! Wade Simmons

Creativity has always kept things fresh for Simmons. On the trail, he makes things happen that simply shouldn’t be possible, all while navigating extremely technical terrain with ease. He’s always been this way. Looking back at his segment in “Shift,” a breakout role for a much younger Godfather, it’s always been about pushing the boundaries of what’s possible.

It’s become apparent to me that the big advantage of running plus tires is the ability to maintain momentum and speed over rough terrain. The tires eat rough for breakfast! It can be a bit more finicky dialing in the tire pressure, but once you find the right balance, it’s game on.Wade Simmons

Jesse is laser-focused, and his race results against the World’s fastest are proof. He knows when to go for it, and anyone who’s ridden with Jesse will attest that he’s all-in once his tires hit the trail. Commitment is in his character, and being able to unlock and tap into unconventional lines has set him apart at the EWS and back home in Whistler.

Running plus tires is great for reminding me there is more than one way to see a trail. It opens my mind to what’s possible and helps me visualize the different lines when practicing for an EWS race.”Jesse Melamed

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