It is crazy to think that a brand like Madison were already well placed in store selling fresh UK designed threads ready for our lovely British conditions well before Mountains bikes were a thing and Panaracer Smokes and Onza bar ends were the norm
Roll on 40 years and the team down in Milton Keynes have celebrated this anniversary with an uber-technical limited edition range based on their successful Flux range.
With some of the best UK riders on their successful DH squad, it is no surprise that this is a well thought out set of kit, though with a short sleeve jersey and a lightweight technical feel this is sitting more in the Enduro racing world, then hammering down Fort Bill.
The Jersey is one of the softest feeling tops we have tested, with jazzy lazer cut features for ventilation when wearing a pack and a useful screen wipe hidden in the hem. However it’s the shorts which stand out in this set, with a superb fit and great cut for all day riding with or without pads.
What we like on both the 77 top and bottoms are the clever use of technology where is will make sense and anything not of any real use stripped away.
Finish off the set with some of the Alpine gloves as worn by the DH team and some not-too-shabby socks and the factory look is complete.
In this world of tribe riding, where many are opting to look like a full-on MotoX rider adorned with random sponsor logos and external chest armour, it is refreshing to see some British Technical kit, which looks pro, can live up to a life of shred, but doesn’t shout out too loudly when we are digging those hidden lines.
The only thing we missed was a long sleeve version of the Jersey to take this all-year round and to protect from those bl**dy midges.
The complete set of kit is available in the standard sizes, but the stock is limited so get in quick if you want a tasty part of British history.
77 Enduro short sleeve jersey £39.99
77 Flux Mens shorts £64.99
77 Alpine Mens Gloves £22.99
77 Alpine Mens Sock £8.99
More information and available from http://madison.cc/madison77